1. What do you offer? Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do. 2. Who is it for? Think about who needs your product, service or skills the most. Is it for everyone or just a [...]
There is more to a website’s success than clever design. Usability is equally important, as even the best designs can fail to impress if the website in question is not usable enough for its intended audience. Here’s some of the most common usability mistakes to be aware of. Confusing Navigation As ridiculous as it might sound, the fact [...]
We’ve been together for several years now, but it’s 2015 and I’m just not happy anymore. I know, I know; you wanted me to spoil you with fresh content and technology updates all along, but I got too busy running my business to give you the attention you needed. Listen, Website, it’s not you. Well, [...]
ENSURE YOUR BUSINESS CARD WORKS HARD FOR YOU Head to any local networking event and you’re bound to get dozens of business cards handed to you throughout the night — as well as hand out a few yourself. But what makes your business card stand out from the rest of the pile? Whether you decide [...]
Clients often ask about the Google Analytics Dashboard setup and what each heading is actually means. So we thought, why not explain the Google Analytics in normal language… how helpful is that! Sessions Sessions are the individual periods of time that visitors spend on your site. A visit is ended either after 30 minutes of inactivity [...]