1. What do you offer? Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do. 2. Who is it for? Think about who needs your product, service or skills the most. Is it for everyone or just a [...]
Is your store ready to embrace the holidays? With Black Friday, Cyber Monday, and more holidays just around the corner – it's time to get ready.: Prepare for traffic spikes Make your navigation holiday-shopper friendly Drive revenue with data-led tactics Create a gifting guide Enable subscription gifting Handle shipping returns Much like meeting someone for [...]
As long as people keep creating new products, they will keep creating ads. It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we [...]
Print is not dead, it is just not killing trees anymore… We have traded leaves of paper for pixels on screen. Check out issuu.com for a massive online magazine store.
Branding. Coca-Cola does it. Entire cities do it. Politicians do it, so does the corner shop. And if you’ve got a logo, you do it too…? Wait a sec. What is branding, anyway? How is it different from your logo? What about your identity? And how does that all differ from marketing? With so many terms being [...]
A brochure can be an extremely effective marketing tool. It just needs to be designed, printed and used correctly. Here are a few tips that you can use to design your next brochure or perhaps redesign your current one. The Front Cover A brochure is usually presented to prospective clients in a closed and folded [...]