Make your claim Since a domain name represents its owner everywhere online, claiming it in every possible way keeps it visible and avoids confusion. Research possible alternatives to a desired name and purchase those domains if possible—including potential misspellings of the name. That also includes variations used for social media accounts, so that a brand…
Make Your Domain Name Brand-scalable People form an impression of someone within seconds of meeting them, and the same is true when they encounter your domain name. The name you choose is the online representation of your brand, so it’s important to make it stand out from the competition and speak clearly not only of…
Choosing the best Domain Name Your domain name is more than your online address—it’s your online identity and the public face of your brand. A creative, memorable name plays an important part in drawing visitors to your site, but a dull, generic one can also drive them away. Picking the best domain name for your personal…
Location isn’t going to be a hindrance to your business success. It just comes down to setting up your accounts in the proper way. I’ll assume you want to source products from China (alibaba.com or aliexpress.com) to private label on Amazon FBA in the USA? So what is important to consider: Profit is key. You will manufacture,…
1. What do you offer? Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do. 2. Who is it for? Think about who needs your product, service or skills the most. Is it for everyone or just a…
Is your store ready to embrace the holidays? With Black Friday, Cyber Monday, and more holidays just around the corner – it's time to get ready.: Prepare for traffic spikes Make your navigation holiday-shopper friendly Drive revenue with data-led tactics Create a gifting guide Enable subscription gifting Handle shipping returns Much like meeting someone for…
As long as people keep creating new products, they will keep creating ads. It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we…
Print is not dead, it is just not killing trees anymore… We have traded leaves of paper for pixels on screen. Check out issuu.com for a massive online magazine store.
Branding. Coca-Cola does it. Entire cities do it. Politicians do it, so does the corner shop. And if you’ve got a logo, you do it too…? Wait a sec. What is branding, anyway? How is it different from your logo? What about your identity? And how does that all differ from marketing? With so many terms being…
A brochure can be an extremely effective marketing tool. It just needs to be designed, printed and used correctly. Here are a few tips that you can use to design your next brochure or perhaps redesign your current one. The Front Cover A brochure is usually presented to prospective clients in a closed and folded…