Make your claim
Since a domain name represents its owner everywhere online, claiming it in every possible way keeps it visible and avoids confusion. Research possible alternatives to a desired name and purchase those domains if possible—including potential misspellings of the name. That also includes variations used for social media accounts, so that a brand is consistently represented everywhere it might be found.
Do Your Research
The Internet is home to more than 1.3 billion websites, so there’s a good chance that any domain name, however unique and creative it may sound, has been taken in some way. Research your domain name carefully using domain name generators, keyword searches, and trademark searches to be sure that it avoids infringing on other existing uses, which could lead to legal action and the need to start over with a different name.
Choosing the right domain name to be the online face of a brand or company can be a challenging task. But, with planning and careful consideration, you can create an unforgettable domain name that stands the test of time.