Choosing the best Domain Name
Your domain name is more than your online address—it’s your online identity and the public face of your brand. A creative, memorable name plays an important part in drawing visitors to your site, but a dull, generic one can also drive them away. Picking the best domain name for your personal or business presence online is one of the most important decisions you’ll make, and getting it right can be a challenge. Keeping your brand in mind and thinking like a visitor can help you find the domain name that perfectly represents your online self.
Why Do Domain Names Matter?
Domain names are a user-friendly way to avoid dealing with a website’s true online address, the Internet Protocol, or IP, address. ie: The string of numbers that point toward your website.
A site’s domain name stands in for that unwieldy IP address with a word-based format that’s easier to remember and type. Domain names consist of a subdomain name picked by the site’s owner, plus a Top Level Domain, or TLD, that’s designated by a domain extension such as .com, .net, or .net. Within those parameters, a user is free to choose just about any name for a website or business as long as it isn’t already in use.
Users can run a domain search to see if the name is available. But, with that freedom comes the responsibility of selecting a name that conveys the right image and enhances the value of a brand over time. It’s a task that can (and should) take some time. Here are some tips for finding your ideal domain name.
Think Like a Visitor
To start your search for the perfect domain name for your brand or business, it can be helpful to think like a potential visitor to your website. What kinds of domain names related to your niche are easiest to remember or type? Which ones stand out for their originality and accurate representation of the brand behind the site? Consider the most important features of your brand and the message they convey, and look for phrases, words, and keywords that might help express those ideas.
If you are having trouble choosing a domain name, to get a better idea you can create a web address with a domain name generators tool.