As long as people keep creating new products, they will keep creating ads.

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements.

01. Keep It Simple

When a lot of us picture advertisements we picture extravagant images that flaunt the product, the features and the reasons we should buy it. You can definitely go down that route with your ad, or you can go down a simpler one.

Capturing a much simpler, more general idea in a simpler way not only makes for an effective ad, but also gives this ad a greater chance of appealing to more people. The only people it directly targets are those that have played with lego and have experienced imaginative play, which is a pretty vast target market. So, keeping things simpler (both in terms of message and design) can be a one way ticket to a great ad.

02. Include A Call To Action

Calls to action are used a lot in promotional designs, particularly advertisements. In case you’re not familiar, a call to action is a piece of copy that urges or invites the audience to take action. Some calls to action you may be familiar with are things like “Buy now”, “Come in while stocks last”, etc.

Calls to action work particularly well in advertising when used thoughtfully and cleverly.

Since this call is accompanied by such a clever graphic and concept, it is kept simple and direct and a main focal point of the page. A lot of other ads may lower the hierarchy of their calls to action so that they are small, almost subliminal type. But, if your call to action is a part of your key message, don’t be afraid to make it big, make it bold, and put it in the forefront.

03. The tester… check back next month for more

Well, this truly is a teaser! See you next month.